By Ram Yarramasu | Reading time 6 mins
Do you think that it is better to keep everything in an old-fashioned file system and store all the leads or contacts in an excel sheet? Do you think that it’s an easy job for a salesperson to prioritize work, touch base with existing customers and follow up with potential clients?
No matter what your business is,whether it’s healthcare, government services, hospitality, oil industries, or others, everyone is thinking about digitalization. Unfortunately, digitalization is not a cakewalk for every company.
Large companies have lots of resources and budgets to invest in digitalization. But what happens when it comes to small-sized companies or start-ups. Is it affordable and manageable for them with a limited number of resources and a low budget?
Maybe it looks harder for them but still, there are ways for start-ups and small businesses to embark on the path of digitalization.
In order to see how Dynamics 365 suits for start-ups, we need to understand the problems faced by small-sized businesses/start-ups.
Here are a few problems that I would like to discuss:
Small businesses mostly try to save money or use the budget on the most important things which they can’t get free. So, the chances of using purpose-built tools/software are rare.
Instead of spending money to buy those they try to create their own solution with the resources they have. But businesses have a vast number of things to deal with, for example, different kinds of software, several programming languages, etc.
In order to build their own solutions, the employees need to learn different tools very often based on needs that affect the overall performance of employees or teams, especially if they have a small team and limited time to accomplish tons of tasks.
Loss of traction:
It is important for startups to catch every opportunity they get and keep track of all the potential leads for them. It is also vital to keep in touch with existing clients and at the same time increase the new clients/customer base.
If the startup fails to have a proper CRM or any in house system performs the basic functionalities of a CRM system, then it will cost them more than investing in a CRM system.
Even small businesses are willing to invest in purpose-built tools, most likely there are chances of them ending up buying and implementing a tool that doesn’t prove to be a perfect match for them.
In my experience, I have seen clients who had implemented a CRM system wherein they bought licenses and storage more than they required. And I have also seen that some clients had implemented certain tools that served the same purpose but for a different industry, but some of the key features needed for the client’s industry were missing in the ones implemented.
Benefits of having CRM for startups:
Startups begin with a limited number of resources but when dealing with customers, the amount of data stored and shared for customers remains the same for both startups and well-established organizations.
That’s the reason for startups that they share the tasks between different people. Also, a single task can be performed with multiple people. So, it’s important to keep a track of all the activities and detailed information of a customer. CRM is a perfect system that allows you to keep all the data in one place and give access to it when you need it.
(Note: CRM will give access to the data only if you have proper permissions. ?)
It’s important for startups to gain as many customers as they can and obtain their loyalty as long as the company runs. As the company grows, the cost of customer retention is comparatively cheaper than gaining a new customer.
Customer retention indubitably provides a stable foundation for a business. The only way to keep your customers’ loyalty is by providing better customer service.
The more you serve your customers, the more they can be loyal to you. A CRM system will be more suitable for providing top-notch customer service because of its flexibility and will help you cater to your customers through different mediums as it integrates with those channels easily.
Why Dynamics 365 is an affordable option for startups?
Microsoft Dynamics 365 is a suite of different cloud-based business applications that can be very useful individually or combined with others. Microsoft introduced this application to cover most aspects of a business. Here are some of the reasons for choosing Dynamics 365 for startups:
Pay for what you use:
Based on where your business falls into, you can purchase that particular solution. And the licensing for Dynamics 365 is also flexible. You can buy licenses whenever you need them.
No infrastructure cost:
There is no need for buying and maintaining servers and systems because Microsoft Dynamic 365 is available online. So, you can manage your data and your team can work anywhere in the world. With just an internet connection and a device that has browsing capabilities will be enough to use Dynamic 365.
Dynamics 365 will integrate easily with Office 365 which makes it easy to track emails using Outlook and store files using SharePoint and simply make calls using Skype.
Microsoft Dynamics 365 helps you make real-time smarter decisions and empower you to take actions that drive your business. With its flexible, scalable and customizable capabilities, you can unify your data, obtain predictive insights and definitely achieve astounding results. If you are an entrepreneur looking to change the pace of your business operations, Speak with us and we will guide through the realm of Dynamics 365.
Ram has been associated with AhaApps since 2018 as a Microsoft Dynamics CRM Developer. He is passionate about CRM and is zealous to provide the best and efficient solutions to his clients using his analytical, logical expertise. He loves to play cricket on the field when he gets time. And sometimes likes to watch his favorite series on the telly. He is also fond of trying out games on the mobile.